Practice Profitability Podcast
Operational and growth strategies for mental health leaders.
About the Podcast
Our podcast is called "Practice Profitability: Operational and growth strategies for mental health leaders." Each episode explores two essential dimensions of successful mental health practices. First, we dive into the leader's passion, their business vision, and the meaningful impact they're creating in the world. Second, we explore topics that are relevant to the growth of modern practices today.
Our Mission
Our mission is to empower successful mental health practices with the knowledge, strategies, and tools needed to scale effectively. Our founder, who grew up with both parents in the field, has a deep personal commitment to expanding access to quality mental health resources for everyone. We believe that by helping practices operate more efficiently, we can extend their reach and impact in communities that need these services.
Our Target Audience
The podcast is designed for established mental health practices that are looking to grow and scale their operations. We recognize that while most mental health professionals excel at clinical work, the business aspects of running a practice are often learned through trial and error—our podcast aims to shorten that learning curve through shared wisdom.
The Podcast Partnership
Our podcast offers featured practices two valuable benefits. First, it provides compelling marketing material they can use to attract more clients by showcasing their passion and impact. Second, it positions them as thought leaders in practice operations and management. For our listeners, each episode delivers both inspiration and practical operational insights from peers who have successfully navigated growth challenges.
The Podcast Format
The preferred format is a video podcast where we are on camera discussing the topic at hand. But if for some reason you don’t feel comfortable with that, we can work with an audio version as well. The podcast will be distributed on Youtube, Spotify, Apple Music, and Soundcloud. There will also be some cut-ups of the video that can be used for marketing purposes. You will have some editorial say in the content, if there’s something after recording that you felt shouldn’t be shared, we can edit that out.
About Us
The podcast is produced by Veriga Partners, a firm that specializes in leveraging AI and automation to help mental health practices scale while maintaining quality of care.
Our Interviewers
Meet Your Hosts
Our podcast, hosted by Sita Romero and Marcos Romero, offers a refreshingly authentic approach to interviews. Rather than following rigid scripts, we embrace an organic conversation style that naturally uncovers our guests' true passions and the heart of their businesses. The Romeros have mastered the art of creating a comfortable space where interviewees can share deeper insights, resulting in discussions that reveal not just what our guests do, but why they do it. This approach transforms each episode from a standard interview into a genuine exploration of the driving forces behind successful entrepreneurs and their ventures.
Marcos
Sita
How to become a guest
Becoming a guest on our "Practice Profitability" podcast is designed to be a mutually beneficial experience for mental health practice leaders looking to share their expertise. Interested professionals can submit their information through our website contact form, including details about their practice, growth journey, and specific operational insights they could share with our audience of established mental health providers. We prioritize featuring leaders with demonstrated success in practice management who align with our mission of expanding access to quality mental health resources. Selected guests participate in a video podcast format (with audio-only options available if preferred) distributed across YouTube, Spotify, Apple Music, and Soundcloud. Guests maintain some editorial control over the final content and receive marketing assets from their episode that can help position them as thought leaders in the mental health space while attracting new clients to their practice.
